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Largest rage of mullti cultural and ethnic beauty products


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Jumbo, micro, knotless, goddess, waist length, or bob – braids come in a variety of styles, colors, and sizes but the root of box braids are steeped in African culture. Braids date back to 3,500 B.C.

Fast forward to the 1990s and we all remember the iconic image of Janet Jackson rocking chunky braid extensions in Poetic Justice. Those images reignited a love for braids that hasn’t wavered since.

In its most simple definition, braids are individual plaits all over the head, with parts for each braid made in the shape of a box, but that’s where “simple” ends and the creativity begins.

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