In 1972, Dark and Lovely was introduced as the first color product specifically formulated for African American women, and w hich is to revolutionize the industry by developing the first relaxer without lye. Now, decades later, Dark and Lovely has grown to include a complete collection of deep conditioning treatments, shampoo, fade-resistant hair colors, relaxers, and a full line of children's products designed to bring out the best in your hair.
Express yourself. Unleash your inner diva. And rock your own personal style with Dark and Lovely hair products. Because you're beautiful and you're committed to celebrating YOU. Are you Dark and Lovely?