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From 25 euros
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Largest rage of mullti cultural and ethnic beauty products
Since its founding in 1981, Razac Products Company has been proud to provide salon professionals and consumers with the unparalleled advance in African American hair care. Our warm, family-oriented structure gives us the opportunity to stay in close contact with consumers, always listening to their needs and concerns. We’re committed to following through effectively and with great efficiency to offer customers the best in natural hair care.
This hands-on approach to business was the brainchild of William J. Dowdy, a salon professional who understood the needs of a stylist in an ever-changing industry. He pledged to always provide innovative products with quality ingredients, and that commitment has never wavered since. Today, Razac’s rapid growth places them among the leading African American hair care product manufactures worldwide.
As a driven family-owned and operated company, Razac made tremendous strides in the marketplace with its lead brand, Perfect For Perms. An industry fixture for more than twenty years, the Perfect for Perms line features an array of innovative maintenance and conditioning products, all while maintaining the highest level of quality and integrity.
In 2002, Razac diversified its portfolio and created Loc-A-Fella natural hair care system, a series of African American hair products for males. Making a bold statement in African American natural hair care circles, the rapid development and growth of Loc-A-Fella has propelled the line as one of the finest of its kind. This signature line, which emphasizes moisture based and anti-itch conditioning items, remains in line with the Razac tradition: creating innovative products with quality ingredients.
Aside from standing as an industry leader in the world of beauty, Razac is also strongly committed to community prosperity. The William J. Dowdy Foundation is dedicated to inner city progress and focuses on community outreach programming, scholarship allocation, and corporate sponsorships of civic events. Additionally, Razac helps foster community growth with cultural enrichment and youth development programs and countless speaking engagements.
Over the last twenty years, Razac shared its passion and commitment with salon professionals worldwide to provide the best hair care products. Razac is committed to upholding the richness of this tradition with pride, dignity, and integrity. Our diverse brand portfolio and commitment to quality will lay the foundation for continued growth and development as we progress as a leader in the industry.